{"id":6942,"date":"2023-05-01T09:34:56","date_gmt":"2023-05-01T07:34:56","guid":{"rendered":"https:\/\/flyingsupporter.ch\/?p=6942"},"modified":"2023-05-01T10:42:29","modified_gmt":"2023-05-01T08:42:29","slug":"marketing-aber-wie","status":"publish","type":"post","link":"https:\/\/flyingsupporter.ch\/fr\/2023\/05\/01\/marketing-aber-wie\/","title":{"rendered":"Marketing - mais comment ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6942\" class=\"elementor elementor-6942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0996e5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0996e5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f67cf0a\" data-id=\"f67cf0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77a4cc0 elementor-widget elementor-widget-text-editor\" data-id=\"77a4cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nos jours, le marketing est un sujet \u00e9norme - et le plus souvent num\u00e9rique. L'essentiel est d'entrer en contact avec les clients et de rester en contact.<br \/>De nombreuses entreprises envoient des informations directement par e-mail avec des fichiers PDF ou Word en pi\u00e8ce jointe, contenant des informations suppl\u00e9mentaires. C'est l\u00e9gitime, mais cela peut aussi avoir pour cons\u00e9quence que les clients ne lisent pas les informations et suppriment imm\u00e9diatement les e-mails avec pi\u00e8ce jointe. Am\u00e9liorez la d\u00e9livrabilit\u00e9 de vos e-mails, \u00e9vitez les abus de domaines et am\u00e9liorez votre r\u00e9putation en tant qu'exp\u00e9diteur en reliant votre domaine \u00e0 Zoho Campaigns et en faisant en sorte que votre marketing cibl\u00e9 ait le succ\u00e8s escompt\u00e9.,Les possibilit\u00e9s num\u00e9riques actuelles pour atteindre vos clients sont presque illimit\u00e9es et, en combinaison avec d'autres canaux num\u00e9riques, un bon marketing par e-mail est indispensable..,Zoho Campaigns,est un outil qui vous aide \u00e0 concevoir et \u00e0 envoyer facilement et rapidement des e-mails en combinaison avec d'autres canaux :,Campaigns,Une campagne, cinq minutes,Avec des mod\u00e8les pr\u00e9-con\u00e7us, un \u00e9diteur Drag &amp; Drop et une gestion simple des listes, vous pouvez simplifier consid\u00e9rablement votre marketing par e-mail..,Personnalisation dynamique,Notre \u00e9diteur simple par glisser-d\u00e9poser vous permet de modifier dynamiquement le contenu, les images et les CTA de votre e-mail.,E-mails interactifs,Renforcez le lien avec votre destinataire par e-mail et utilisez des \u00e9l\u00e9ments interactifs tels que des enqu\u00eates statistiques, des sondages, des pi\u00e8ces jointes, des GIF, des images, des vid\u00e9os et le suivi des r\u00e9ponses..,Flux de travail par glisser-d\u00e9poser,Nos flux de travail personnalis\u00e9s et pr\u00e9d\u00e9finis vous offrent des messages pour toutes les occasions,Suivi du parcours des contacts,Sachez o\u00f9 se trouvent vos contacts dans votre parcours client de renforcement et combien de temps il leur faudra pour y parvenir,R\u00e9pondeur automatique,Configurez une s\u00e9rie d'e-mails drip \u00e0 diff\u00e9rents intervalles de temps pour que votre groupe cible continue \u00e0 \u00eatre renforc\u00e9 tout au long de la campagne,Optimisation de l'heure d'envoi,Augmentez vos taux d'ouverture en envoyant automatiquement des e-mails \u00e0 chaque destinataire \u00e0 son heure d'ouverture optimale,Cadence des e-mails,Envoyez le nombre exact de campagnes d'e-mails sans surcharger votre cible et gagnez en confiance pour votre marque.,Authentification du domaine,Am\u00e9liorez la d\u00e9livrabilit\u00e9 des e-mails, \u00e9vitez les abus de domaine et am\u00e9liorez votre r\u00e9putation d'exp\u00e9diteur en authentifiant votre domaine avec Zoho Campaigns..,Connexion avec d'autres applications professionnelles,Zoho Campaigns fonctionne avec toute une s\u00e9rie de produits que vous utilisez pour g\u00e9rer votre entreprise,Nous nous ferons un plaisir de vous conseiller dans la mise en place de votre entreprise et l'introduction de Zoho Campaigns.,En savoir plus sur Zoho Campaigns<\/p><p>Viele Betriebe versenden Informationen direkt per E-Mail mit PDFs oder Word-Dateien im Anhang, wo weitere Informationen enthalten sind. Das ist legitim, aber kann auch dazu f\u00fchren, dass die Kunden die Infos gar nicht lesen sondern die Mails mit Anhang gleich l\u00f6schen. Verbessern Sie die Zustellbarkeit von E-Mails, vermeiden Sie den Missbrauch von Dom\u00e4nen und verbessern Sie Ihren Ruf als Absender, indem Sie Ihre Dom\u00e4ne mit Zoho Campaigns verkn\u00fcpfen und Ihr gezieltes Marketing dadurch den gew\u00fcnschten Erfolg erzielt.<\/p><p>Die heutigen digitalen M\u00f6glichkeiten Ihre Kunden zu erreichen, sind beinahe grenzenlos und in Verbindung mit weiteren digitalen Kan\u00e4len ist gutes E-Mailmarketing unverzichtbar.<\/p><p>Avec <strong>Zoho Campaigns<\/strong> gibt es ein Tool, dass Ihnen hilft, designte E-Mails, in Verbindung mit weiteren Kan\u00e4len, einfach und schnell zu gestalten und zu versenden:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e585502 e-flex e-con-boxed e-con e-parent\" data-id=\"e585502\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251756d elementor-widget elementor-widget-image\" data-id=\"251756d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/flyingsupporter.ch\/wp-content\/uploads\/2023\/05\/campaigns.svg\" class=\"attachment-full size-full wp-image-6944\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50279eb elementor-widget elementor-widget-heading\" data-id=\"50279eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40e891 elementor-widget elementor-widget-video\" data-id=\"c40e891\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lettore video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/711573813?autoplay=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\" data-no-translation-title=\"\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94e0b2c e-con-full e-flex e-con e-parent\" data-id=\"94e0b2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0679533 e-con-full e-flex e-con e-child\" data-id=\"0679533\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9366dbf elementor-widget elementor-widget-text-editor\" data-id=\"9366dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Eine Kampagne, f\u00fcnf Minuten<br \/><\/span><\/h4><p><span style=\"color: #ffffff;\">Mit vorab entworfenen Vorlagen, einem Drag &amp; Drop-Editor und einer einfachen Listenverwaltung k\u00f6nnen Sie Ihr E-Mail-Marketing wesentlich vereinfachen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa1086b e-con-full e-flex e-con e-child\" data-id=\"aa1086b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8c7a4 elementor-widget elementor-widget-text-editor\" data-id=\"0f8c7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Dynamische Personalisierung<\/span><\/h4>\nMit unserem einfachen Drag-and-Drop-Editor k\u00f6nnen Sie Inhalte, Bilder und CTAs in Ihrer E-Mail dynamisch \u00e4ndern.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f05e203 e-con-full e-flex e-con e-child\" data-id=\"f05e203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-831e630 elementor-widget elementor-widget-text-editor\" data-id=\"831e630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Interaktive E-Mails<\/span><\/h4>\nSt\u00e4rken Sie die Bindung zu Ihrem Empf\u00e4nger per E-Mail und nutzen Sie interaktive Elemente wie statistische Erhebungen, Umfragen, Anh\u00e4nge, GIFs, Bilder, Videos und Antwortverfolgung.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1c68fd e-con-full e-flex e-con e-parent\" data-id=\"e1c68fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48ce3e4 e-con-full e-flex e-con e-child\" data-id=\"48ce3e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b849ce2 elementor-widget elementor-widget-text-editor\" data-id=\"b849ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">\nDrag-and-drop-Workflows\n<\/span><\/h4>\n\nUnsere personalisierten und vordefinierten Workflows bieten Ihnen Nachrichten f\u00fcr jede Gelegenheit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24f567a e-con-full e-flex e-con e-child\" data-id=\"24f567a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5b38e elementor-widget elementor-widget-text-editor\" data-id=\"ec5b38e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Pfadverfolgung f\u00fcr Kontakte\n<\/span><\/h4>\nErfahren Sie, wo sich Ihre Kontakte auf Ihrem best\u00e4rkenden Customer Journey befinden und wie lange sie daf\u00fcr ben\u00f6tigen werden.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38f5a5e e-con-full e-flex e-con e-child\" data-id=\"38f5a5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddca141 elementor-widget elementor-widget-text-editor\" data-id=\"ddca141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Autoresponder<\/span><\/h4>\nRichten Sie eine Drip-E-Mail-Serie in verschiedenen Zeitintervallen ein, damit Ihre Zielgruppe w\u00e4hrend der gesamten Kampagne weiterhin best\u00e4rkt wird\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eef72c e-con-full e-flex e-con e-parent\" data-id=\"3eef72c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cac22e9 e-con-full e-flex e-con e-child\" data-id=\"cac22e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75cf2d0 elementor-widget elementor-widget-text-editor\" data-id=\"75cf2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">\nSendezeit- <br>optimierung\n<\/span><\/h4>\nErh\u00f6hen Sie Ihre \u00d6ffnungsraten, indem Sie automatisch E-Mails an jeden Empf\u00e4nger zu seiner optimalen \u00d6ffnungszeit senden.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0b6f2f e-con-full e-flex e-con e-child\" data-id=\"c0b6f2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eab862b elementor-widget elementor-widget-text-editor\" data-id=\"eab862b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">E-Mail-Taktung\n<\/span><\/h4>\nSenden Sie genau die richtige Anzahl an E-Mail-Kampagnen, ohne Ihre Zielgruppe zu \u00fcberfordern und gewinnen Sie mehr Vertrauen f\u00fcr Ihre Marke.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d25f5 e-con-full e-flex e-con e-child\" data-id=\"83d25f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e941a10 elementor-widget elementor-widget-text-editor\" data-id=\"e941a10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">Domain- authentifizierung<\/span><\/h4>\nVerbessern Sie die Zustellbarkeit von E-Mails, vermeiden Sie den Missbrauch von Dom\u00e4nen und verbessern Sie Ihren Ruf als Absender, indem Sie Ihre Dom\u00e4ne mit Zoho Campaigns authentifizieren.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63dd9f6 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"63dd9f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<b>Verbindung mit anderen Gesch\u00e4ftsanwendungen<\/b><br>Zoho Campaigns arbeitet mit einer Reihe von Produkten zusammen, die Sie verwenden, um Ihr Gesch\u00e4ft zu f\u00fchren.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25577a3 elementor-widget elementor-widget-image\" data-id=\"25577a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/zoho.world\/wp-content\/uploads\/2022\/07\/campaigns-2.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a295295 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"a295295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tGerne Beraten wir Sie bei der Einrichtung Ihres Betriebes und der Einf\u00fchrung von Zoho Campaigns.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49583b2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"49583b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/zoho.world\/home\/campaigns\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr zu Zoho Campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De nos jours, le marketing est un sujet \u00e9norme - et le plus souvent num\u00e9rique. L'essentiel est d'entrer en contact avec les clients et de rester en contact.<\/p>","protected":false},"author":26,"featured_media":6945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[95,73],"tags":[],"post_folder":[110],"class_list":["post-6942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empfehlungen","category-technik"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Das Thema Marketing ist heutzutage ein riesiges \u2013 und meist digitales Thema. 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